Revamping NORDEK’s brand identity and crafting scalable design systems for its ecosystem of blockchain products and global campaigns.
A solo design journey shaping NORDEK’s entire visual language—from branding the parent company and sub-products to building engaging AR-driven expo experiences and scalable design systems.®
Designing a Unified Blockchain Ecosystem Identity
At NORDEK, I led the end-to-end visual revamp of the brand and its sub-products, crafting a futuristic and modular design language to reflect innovation, trust, and transparency in the Web3 space. As the solo designer in the marketing team and a key member of product design, I developed consistent branding across live products, internal tools, and global showcases. My process involved deep research, moodboarding, and system design—resulting in flexible identity systems, a powerful design system, and standout AR-driven experiences at events like ETH India and Crypto Expo Miami.
Building a future-proof, cohesive brand system across multiple blockchain products while maintaining individuality and trust at a global scale.
NORDEK needed a brand system that could scale with its rapid ecosystem expansion—across core blockchain tools, sub-brands, and marketing initiatives. The challenge was balancing individuality for each sub-brand while maintaining a visual connection to the parent identity. Additionally, major events like the ICC Men’s Cricket World Cup partnership, and expos in Miami and Singapore, demanded immersive brand presence and standout AR experiences—all with limited design manpower.
From branding to AR, I built a modular, scalable, and emotionally engaging design system tailored for a fast-moving Web3 brand.
I began with competitive research and narrative analysis to anchor the visual identity in trust and futuristic innovation. Then, I designed a modular branding system using shared grids, typefaces, and accent hues. I used Photoshop for high-impact marketing creatives, Figma for UI components and systems, and Blender for 3D AR models. I collaborated with content teams to align design with strategy—executing successful campaigns like the MEXE listing and Netherlands Cricket Team partnership. Booths and AR-driven experiences were tailored for maximum engagement at ETH India, WB Singapore, and Crypto Expo Miami.
Leading comprehensive merchandise design and jersey mockup development for NORDEK's historic sponsorship of the Netherlands Cricket Team during ICC Cricket World Cup 2023.
When NORDEK became the principal sponsor of the Netherlands Cricket Team for Cricket World Cup 2023, I spearheaded the complete visual merchandising ecosystem that brought this partnership to life. My role encompassed designing team training apparel, promotional booth graphics, branded merchandise including caps and accessories, and most notably, being integral to the official jersey design team.
Using Blender, I created photorealistic 3D mockups of the official Netherlands jersey featuring NORDEK branding, ensuring perfect logo placement and visual impact across all viewing angles. These mockups became crucial for stakeholder approvals, marketing campaigns, and global media coverage. Beyond the jersey, I developed a cohesive merchandise line that maintained brand consistency while celebrating the team's Dutch heritage.
The project culminated in massive global visibility—with NORDEK's logo prominently displayed during every Netherlands match, reaching millions of cricket fans worldwide. Our design work directly contributed to NORDEK's brand recognition in traditional sports, successfully bridging Web3 innovation with mainstream athletic sponsorship and creating lasting brand associations with international cricket excellence.
