Crafting a Web3-Native AI Experience with Seamless Design and Strategic Branding
A solo design journey to build AIRAS Network’s flagship product, AIRAS Assistant, and elevate its presence in the Web3, AI, and RWA space through thoughtful UI/UX, branding, and marketing assets.
Revolutionizing Decentralized AI Services
As the sole designer, I led the end-to-end creation of AIRAS Assistant—a Web3-native AI tool akin to ChatGPT, but uniquely designed for decentralized access. From UX research to UI design, branding guidelines, and marketing assets, I crafted a cohesive experience that aligns with AIRAS Network’s vision in Blockchain, AI, and Real-World Assets (RWA). My work transformed complex Web3 concepts into intuitive, visually striking designs, driving community engagement and project visibility.
In a crowded Web3 landscape, AIRAS Network needed to stand out with a user-friendly AI solution that bridges the gap between complex blockchain technology and intuitive user experiences.
Most Web3 platforms struggle with accessibility, often overwhelming users with technical jargon and clunky interfaces. AIRAS Network aimed to create AIRAS Assistant—a token-gated AI tool—while competing with established Web2 AI solutions like ChatGPT and Gemini. The challenge was to design a seamless UI/UX that integrates crypto wallet functionality, ensures token-based access with $AIRAS, and appeals to both Web3 natives and newcomers. Additionally, the project needed a strong visual identity to build trust and engagement within the Blockchain, AI, and RWA communities.
With a focus on accessibility, innovation, and branding, I delivered a holistic design system that empowers AIRAS Network to connect with its audience and achieve its vision.
I conducted UX research using ChatGPT to understand user pain points in Web3 environments, then designed AIRAS Assistant’s UI/UX in Figma, incorporating a prominent "Connect Wallet" button and $AIRAS token status interface for seamless access. To establish a unified brand identity, I created comprehensive brand guidelines, followed by marketing assets like presentation slides (Figma), motion graphics videos (Blender, After Effects), and community graphics (Telegram stickers, tokonomas). My strategic social media designs and posts amplified AIRAS Network’s presence, earning a quote-tweet from the official account and boosting community engagement.
This project embodies the fusion of creativity and technology—where user-centric design meets Web3 innovation to create meaningful experiences.
AIRAS Network is built on the idea that design should simplify complexity without compromising innovation. My role as the sole designer was to bring this vision to life through intuitive UI/UX, impactful branding, and engaging visuals. By blending aesthetics with functionality, I crafted AIRAS Assistant as a gateway to Web3 AI, while my marketing assets and community graphics fostered a vibrant ecosystem. Whether through a sleek "Connect Wallet" interface, animated explainer videos, or Telegram stickers, my designs aimed to captivate, engage, and inspire AIRAS Network’s growing community in the Blockchain, AI, and RWA sectors.
